You've searched “new homes near me” and found plenty of London listings, yet the decision still feels unresolved. Which homes are available, which schemes are between releases, and which developments have stock that hasn't reached the public portals? You also need to compare layouts, service charges, tenure, completion timing and incentives without treating every polished listing as an equivalent opportunity.
The seven routes below follow a practical London search sequence. Rightmove starts broad discovery, Zoopla and OnTheMarket add complementary portal coverage, and developer websites provide direct access to particular releases. Knight Frank, Savills and JLL Residential then become more relevant for prime schemes, early allocations and investor-focused opportunities. A curated advisory service such as Luxury Homes London can close the gaps when you need one coordinated brief, early-access viewings and support across several selling agents.
For wider location planning, compare the search with this guide to where to stay in London. The headings below take you from broad discovery to focused access, then into a clear viewing and prioritisation process.
Table of Contents
- 1. Rightmove New Homes
- 2. Zoopla New Homes
- 3. OnTheMarket New Build Hub
- 4. Berkeley Group
- 5. Knight Frank London New Homes
- 6. Savills New Homes London
- 7. JLL Residential London New Homes
- New Homes Near Me, 7-Way Comparison
- Turn Shortlisted Schemes Into Priority Viewings
1. Rightmove New Homes
Rightmove New Homes is the right first stop when you need a fast view of London's new-build market. Its dedicated new-homes channel brings together listings from multiple developers and selling agents, so you can scan apartments, houses, penthouses, regeneration schemes and branded residences without opening each agent's website separately.
The search works best when you start with a defined London geography rather than browsing the entire capital. Use the map to separate neighbourhoods, then filter by price, bedrooms, tenure and completion status. The distinction between off-plan and ready homes matters. A completed apartment can be viewed and assessed immediately, while an off-plan reservation requires more attention to the specification, delivery timetable and the developer's release strategy.
Listing detail varies, but many entries include floorplans, CGI tours, amenity descriptions, launch information and some indication of service charges. You can also create alerts for new listings, price changes and fresh releases. That makes Rightmove useful for spotting patterns, such as repeated availability in one development or a unit returning to the market.
Use it for discovery, not final diligence
Rightmove's breadth is its strength and its limitation. You'll see more market options than you would through a single agent, but entries can be incomplete, duplicated or out of date. Pre-launch homes, private allocations and off-market stock rarely appear, so a clean portal search shouldn't be treated as a full-market view.
Create separate alerts for your priority areas and record each development's current availability, tenure and expected completion. Then request the original brochure and confirm the unit status with the selling agent. For a more coordinated prime-London search, you can register for curated property access once your initial shortlist is clear.
Practical rule: Use Rightmove to identify the schemes worth investigating, then verify every important detail directly before arranging a reservation or relying on an advertised incentive.
Rightmove is the best opening tool for a buyer who wants market scale. It's less suitable as the only route for a buyer who needs discretion, early access or independent comparison between competing instructions.
2. Zoopla New Homes
Zoopla's London new-homes search earns its place as the second portal because it presents developments in a different way. Instead of relying only on individual property cards, many scheme pages group unit types, galleries, specifications and pricing snapshots. That makes it easier to understand the development as a whole rather than judging one apartment in isolation.
This is particularly helpful when a project contains several layouts or release phases. You can compare one-bedroom, two-bedroom and larger units, look at the amenity package, and identify whether a displayed price relates to a specific apartment or represents a broader starting point. Some listings also show payment incentives, but treat these as items to confirm rather than as a direct reduction in the property's underlying value.
Zoopla's filters let you narrow by area, property type and price. Its market-estimate tools and local context can support a first pricing discussion, especially when you're comparing similar new-build stock across neighbouring areas. The information is most useful when paired with actual floorplans and a clear understanding of orientation, outlook, parking and external space.
Compare development pages carefully
Zoopla can help you triangulate a scheme against competing projects, but it needs curation. Luxury apartments sit alongside mid-market listings, and some entries provide limited information about service charges, lease structure or the exact unit being advertised. Don't assume two apartments are comparable because their headline prices are close.
Build a short comparison note for each serious development:
- Unit detail: Record the floor, aspect, internal layout, balcony or terrace and parking position.
- Cost structure: Ask for current service-charge estimates, ground-rent terms where relevant and any estate or facilities fees.
- Purchase terms: Confirm whether the listing is for a completed home, a future release or a price subject to a particular incentive.
- Evidence: Request the specification, floorplans and reservation terms before treating the listing as decision-ready.
If you're moving from portal research to a more focused luxury brief, request a tailored search after you've identified the areas and property types that fit.
For additional property-data workflows, RealtyAPI.io's Zoopla aggregation is relevant to teams that need structured listing access rather than manual browsing. For individual buyers, Zoopla's main value remains its scheme-level presentation and its role as a useful second opinion after Rightmove.
3. OnTheMarket New Build Hub
A London buyer who has searched Rightmove and Zoopla should add OnTheMarket's new-homes hub before narrowing the shortlist. Its London new-build results can reveal recently uploaded properties, independent-agent instructions and smaller schemes that receive less attention on the largest portals.
Use OnTheMarket for complementary coverage, not as a standalone database. Compare its results with your existing searches, checking differences in upload timing, agent representation and development availability. The smaller inventory is useful when applied selectively. Set saved searches and email alerts for neighbourhoods where you are ready to view, rather than monitoring every London listing.
Use a second portal to test coverage
The platform can provide practical clues about a development. Listings may identify tenure, lease information and facilities such as concierge services, alongside notes on communal areas or the building's operating model. Those details help you decide whether a boutique launch or smaller independent developer merits a brochure request.
Coverage comes with a clear trade-off. You gain access to additional agent instructions, while the detail varies between listings. One agent may publish full floorplans and specifications; another may provide only basic property information. Treat OnTheMarket as a source of finding leads, then verify every serious prospect directly.
Before arranging a viewing, ask the selling agent:
- Is this the exact available unit? Confirm the apartment number or house type, not only the development name.
- What is the release position? Establish whether the home is publicly available, newly uploaded, reserved or awaiting a formal launch.
- What documents are ready? Request floorplans, specifications, tenure information and current cost estimates.
- What can I view? Check whether the show home represents the same layout and finish as the property being sold.
OnTheMarket is a sensible third search route for broader discovery without relying on one agent's instructions. It will not provide a complete view of pre-launch or off-market stock. Contact developers and prime agents for those opportunities, or request a focused luxury search when an independent adviser needs to close the gaps between portal results and your buying brief.
4. Berkeley Group
Use Berkeley Group's London developments after broad portal searches have shown which locations and project types fit your brief. Its London portfolio includes schemes associated with St George, St Edward and St James, giving buyers direct access to a major developer's current pipeline. This route works best when you already favour a particular regeneration area, riverside project or amenity-led development.
A developer website and sales suite reveal information that portal listings often compress. You can inspect show apartments, compare available phases, review specifications and ask how homes are being released. Brochures usually cover finishes, floorplates, communal areas and resident facilities. If a scheme includes concierge services, gyms, pools, lounges or gardens, ask which services are included in the projected service charge and which costs may change.
Direct contact matters most for off-plan buyers. The sales team can explain the current phase, expected later releases and any preview events. That timing may help you avoid accepting an inferior unit merely because it is the only home visible online.
Use the developer route with clear limits
Berkeley's sales team represents Berkeley's developments, so it will not compare competing schemes for you. Incentives, allocations and upgrade packages can also change between phases. Request the current offer in writing and check:
- Exact phase: Confirm the building, release and anticipated completion position.
- Full specification: Check the advertised finish, appliances, storage and external space.
- Ongoing costs: Request the service-charge estimate and identify the amenities and estate services it funds.
- Reservation terms: Review the reservation period, cancellation conditions and incentives.
- Inspection arrangements: Ask how defects are reported, when snagging can occur and who handles after-sales communication.
That makes Berkeley a focused developer channel, not a complete London search. For an independent brief across several developments, Read about the advisory team. Independent support can place Berkeley's options beside competing schemes, while the developer remains the source for its own availability, specifications and release terms.
Choose Berkeley Group when its locations and product already match your priorities. Use a broader search or adviser when comparison matters more than direct access to one developer's portfolio.
5. Knight Frank London New Homes
Knight Frank's UK new-homes service is the strongest route in this list when the search has moved into prime and super-prime London. The agency markets selected developments rather than the whole market, but that instruction-based access can be useful for buyers targeting Prime Central London, flagship schemes and early allocations.
Its new-homes team can provide information about private previews, launch events and opportunities that aren't presented through a general portal search. The agency's research capability also gives buyers useful context for conversations about pricing, timing, location and development positioning. For an international buyer or family office, a digital portal such as My Knight Frank can help organise communications and track interest across active opportunities.
The practical benefit is access to the right contact. A buyer looking for a particular specification, neighbourhood or investment profile can register a brief and ask whether an upcoming release fits. That's more efficient than repeatedly searching listings that may already be reserved or that don't match the required floorplan.
Selling access isn't buy-side advice
Knight Frank acts for developers on the schemes it markets. Its team can explain the property, the release and the sales process, but its role is not automatically independent representation for the buyer. If you need negotiation support, competing options or a review of whether the development fits your wider brief, ask clearly what service is being provided and who the agent represents.
Use the relationship well by giving precise instructions:
Tell the agent your target location, minimum layout, acceptable completion position, tenure preference and attitude to service charges. A vague “send me prime new homes” brief produces a vague shortlist.
Knight Frank is a strong option for early access and high-value scheme knowledge where it has the relevant instruction. It won't show every suitable development in London. Buyers who need a cross-agent view should combine the agency relationship with a curated search adviser, such as Luxury Homes London, rather than assuming one selling agent can cover the entire market.
6. Savills New Homes London
Start with Savills when broad portal results have produced a shortlist and you want stronger detail on prime London developments. Its London new-homes search brings together luxury new-build homes, branded residences and design-led schemes marketed through its instructions. The presentation is useful for comparing a development's positioning, but it does not represent the whole market.
Use each listing to test the practical fit, not just the finish. Check the floorplan against your required layout, then examine the specification, amenities, location and expected occupation. International buyers may also benefit from Savills' ability to coordinate marketing across countries when the buyer, decision-maker and funding team are not in the same place.
Savills' research and market reporting can sharpen questions about Prime Central London, branded residences and the development pipeline. Apply that context at property level. Ask why a unit sits at its stated price, how its aspect compares with other apartments, and whether service charges are proportionate to the facilities. Verify tenure, completion status, running costs and the exact specification independently.
Use previews to narrow the field
Once your brief is focused, contact Savills about launch events, private previews and show-home appointments. These opportunities may expose layouts or release options before a public listing becomes the main reference point. They also let you judge the building and neighbourhood against the developer's presentation.
Savills works best as a prime development access and information channel:
- Release visibility: Its instructions may provide early notice of selected units, phases or appointments.
- Selling-agent coverage: The agency represents developers on the schemes it markets, unless separately retained for buy-side advice.
- Search limitation: A Savills shortlist excludes suitable homes held by Knight Frank, JLL, developers and smaller agents.
That last point matters. A selling agent can explain its stock and process, while an independent adviser can compare competing instructions against your brief. Review buyer feedback and service information before deciding whether Luxury Homes London should support the wider search. Use Savills for targeted access, then add independent comparison when price, timing, specification or investment fit needs a broader assessment.
7. JLL Residential London New Homes
JLL Residential is most useful after broad portal searches have established the brief. It suits buyers assessing investment, relocation or a portfolio, particularly where several units, release phases or advisers must be coordinated. Its development pages can include floorplans, amenity details and phased availability, helping buyers understand how a scheme is being sold and operated.
Focus on JLL when your search covers the City and East, Canary Wharf or Nine Elms. Its connections with research, lettings and asset management can help investors test the relationship between the purchase, future letting strategy and ongoing management. Relocation buyers can also use its structured process to compare requirements across several developments.
For a multi-unit purchase, ask JLL for a written schedule before arranging viewings. Confirm:
- Availability: Which units are released, reserved or held for a later phase.
- Specification: Whether the homes share the same finishes, appliance package and furnishing position.
- Costs: Which service charges, estate fees and recurring obligations apply.
- Management: Who operates the building and how owners receive updates after completion.
- Transaction process: Whether the seller offers terms suitable for a portfolio or corporate purchase.
These checks turn development information into a usable acquisition plan. They also expose gaps that listing pages rarely resolve, such as whether units can be acquired together or whether different phases carry different specifications and costs.
Use JLL as a focused channel, not the whole search
JLL represents developers on the schemes it markets. Its coverage therefore reflects selling-agent instructions, not every suitable London home, and it is not automatically independent buyer representation. Compare its opportunities with developer releases, other prime agents and independent search support before committing to a shortlist.
For private buyers, JLL is most effective when the brief includes investment analysis, corporate relocation or coordinated purchasing. Continue checking lease terms, service charges, completion timing, rental assumptions and building management arrangements. Use JLL for structured access and development-level detail, then add independent comparison where price, specification or investment fit needs testing across competing instructions.
New Homes Near Me, 7-Way Comparison
| Source | 🔄 Complexity | 💡 Resource requirements | ⭐ Expected outcomes | 📊 Ideal use cases | ⚡ Key advantages |
|---|---|---|---|---|---|
| Rightmove – New Homes | Low, straightforward portal search and alerts | Minimal, browser use, saved searches/alerts | Wide market coverage; listing detail varies ⭐⭐⭐ | Initial market sweep; broad availability checks | Fast discovery, powerful map/filters, broadest coverage ⚡ |
| Zoopla – New Homes | Low, structured development and unit pages | Minimal–Moderate, compare pricing snapshots and incentives | Good scheme detail and pricing triangulation ⭐⭐⭐⭐ | Triangulating pricing; scheme-level comparison | Unit-level pricing, market estimates and clean development pages ⚡ |
| OnTheMarket – New Build Hub | Low, simple new‑homes landing and alerts | Minimal, saved searches and email alerts | Complementary coverage; smaller inventory ⭐⭐ | Surface boutique or early small-developer launches | Surfaces smaller high‑quality launches earlier than big portals ⚡ |
| Berkeley Group (St George, St Edward, St James) | Medium, developer‑run phased sales and previews 🔄 | High, register, attend previews, review brochures | High, amenity‑rich, developer-managed quality ⭐⭐⭐⭐ | Buyers seeking regeneration/waterside, amenity-rich homes | Direct access to phases, show apartments and consistent after‑sales ⚡ |
| Knight Frank – London New Homes | Medium, agent-managed private previews and portals | Moderate, private viewings, buyer portal usage | High, early allocations and off‑market opportunities ⭐⭐⭐⭐ | Accessing pre‑launch/PCL flagship schemes and preferred stock | Strong market intelligence, early allocations, digital buyer portal ⚡ |
| Savills – New Homes London | Medium, curated showcases and international marketing | Moderate, private previews, international coordination | High, curated luxury inventory and presentation ⭐⭐⭐⭐ | HNW and cross‑border buyers seeking curated developments | High‑quality presentation, international reach and editorial curation ⚡ |
| JLL Residential – London New Homes | Medium, structured sales for phased releases and investors | Moderate, investor coordination and portfolio support | High, finance‑grade, investor‑friendly stock ⭐⭐⭐⭐ | Investors, bulk purchasers, and Canary Wharf/City schemes | Pipeline visibility, investor coordination and asset‑management tie‑ins ⚡ |
Turn Shortlisted Schemes Into Priority Viewings
A portal search becomes useful only when it produces a shortlist you can act on. Start by writing your essentials before contacting sales teams. Set out the locations you'll consider, the minimum bedrooms and internal layout, required outdoor space, acceptable completion position, tenure preference and maximum tolerance for service charges. Add practical requirements such as parking, storage, school access, transport connections or suitability for international ownership.
Save searches on Rightmove, Zoopla and OnTheMarket, but keep the alerts focused. Too many broad notifications create noise and make a suitable release easier to miss. Use the portals to identify developments, then move to the relevant developer or selling agent for current availability, brochures, floorplans and release information.
For each serious scheme, create one comparison record. Include the exact unit, floor, orientation, outlook, internal and external space, completion status, tenure, service-charge information, incentives and reservation terms. Don't compare a completed apartment with a future phase using headline price alone. Ask what is included, when you can occupy, what the building will cost to run and whether the advertised incentive changes the contractual price or funds selected extras.
England's supply position supports a disciplined approach. In 2026 Q2, estimated new-build starts reached 35,910, up 6% quarter on quarter and 20% year on year, while completions were 35,800, down 3% quarter on quarter and only 1% higher year on year. Over the twelve months to 30 June 2026, completions reached 143,770, flat on the prior year, which indicates stabilising delivery rather than a sharp acceleration. See the official England housing-supply indicators when you need current national context.
Ask for access before the public launch
Once your shortlist contains a few credible schemes, contact the relevant sales teams and ask direct questions about preview events, phased releases, show-home appointments and private allocations. Registering early can matter when the public listing doesn't show every available unit. Knight Frank, Savills and JLL may have access to particular instructions, while developer sales suites can explain their own release calendars.
A selling agent's coverage is not the same as independent search support. The selling agent represents the developer on its instructed schemes. A buyer-side adviser can compare those options with other instructions, refine the brief and coordinate communications. Choose the route according to the gap in your search.
If portal results remain generic, a boutique service such as Luxury Homes London can provide a single point of contact for curated access, personalised briefings, early-access viewings and support through negotiation and completion. Its relevance is highest when you're time-poor, buying across several prime locations, searching discreetly or coordinating decisions with a family office, wealth manager or relocation team.
Before booking a viewing or requesting priority access, confirm:
- Brief: Location, layout, budget, tenure and completion requirements.
- Documents: Current brochure, floorplan, specification and cost information.
- Availability: Exact unit, release phase and reservation position.
- Viewing: Show home, completed apartment or representative unit.
- Representation: Whether the contact acts for the developer or provides separate buyer-side advice.
For context on how responsibilities can be divided across a transaction, review this guide to team roles in new home sales. Then send each shortlisted contact the same brief and compare the quality, speed and precision of the response.
Luxury Homes London can help you search London new-build homes through a curated brief, early-access viewings and coordinated support from negotiation through completion. If portal listings haven't revealed the right home, visit Luxury Homes London and request a focused search based on your location, layout and access requirements.